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SEASONAL RENEWAL · 15% OFF ON SPECIAL OFFERS

Firming, toning face cream

collagen stimulator.

  • Rassoda in two weeks (instrumental effectiveness test)
  • Improves even deeper wrinkles
  • Improves density and elasticity
  • Increase the tone
  • Intensely nourishes
  • Repairs and restructures the skin
Ideal for Normal skin, combination skin, dry skin, very dry skin. Relaxed skin with sagging of the oval.
Testato Nichel Dermatologicamente testato su pelli sensibili

It's a face cream firming and toning able to tighten the skin in just two weeks (clinical tests from the University of Pavia) and counteracts free radicals thanks to grape polyphenols Viniderm®. The active ingredients of Sunrise they work in synergy to counteract the degradation of tissues, the thinning of the dermis, thus giving vigor and tone to the skin even in the deepest layers. Contains Liftonin®-xpert eco an active capable of stimulating an intelligent management of collagen Olea Vitae™, extracted from olive oil, revitalizes the skin and reduces facial wrinkles, even deep ones. The soft texture absorbs quickly, nourishes the skin without greasiness, regulates the lipid supply of the dermis, and performs the action Firming Effect  immediately.

Mimosa
Known for its powerful regenerative and soothing properties, it promotes the repair of damaged skin and helps to calm irritations and inflammations.
Shea Butter
Rich in precious fatty acids for skin wellness, vitamins A, B, and E. Shea butter is a natural stimulator of collagen and elastin capable of counteracting cellular aging.
Liftonin®-xpert eco
Stimulates collagen production, improving skin firmness and regeneration for a more youthful and toned appearance.
Viniderm®
'E' a powerful antioxidant that protects the skin from free radicals, slows down the signs of aging, and promotes cell renewal.

INCI*: AQUA, PROPANEDIOL, BUTYROSPERMUM PARKII BUTTER, CETYL ALCOHOL, GLYCERIN, DIMETHICONE, COCOGLYCERIDES, ARACHIDYL ALCOHOL, GLYCERYL STEARATE CITRATE, BEHENYL ALCOHOL, OLEA EUROPAEA CALLUS CULTURE LYSATE, TOCOPHERYL ACETATE, MIMOSA TENUIFLORA BARK EXTRACT, VITIS VINIFERA JUICE EXTRACT**, MANNAN, ARACHIDYL GLUCOSIDE, OCTYLDODECANOL, XANTHAN GUM, SODIUM POLYACRYLATE, METHYLPROPANEDIOL, TITANIUM DIOXIDE, CAPRYLYL GLYCOL, PENTYLENE GLYCOL, POLYQUATERNIUM-80, DIDECYLDIMONIUM CHLORIDE, POTASSIUM SORBATE, SODIUM BENZOATE, SODIUM HYDROXIDE, LACTIC ACID, HYDROXYCITRONELLAL, PARFUM.

* Our formulation and development department is continuously researching and studying innovative, cutting-edge ingredients. Our goal is to develop increasingly high-performance products; for this reason, the ingredient list may vary over time. We recommend checking the list provided on the product packaging.

** Ingredients from organic farming.

How to use

Sunrise it is a cream that contains three patented active ingredients with firming, plumping, and collagen-stimulating action. If you have normal, dry, or very dry skin, we recommend using Sunrise morning and evening, if instead you have combination skin that does not require a high lipid intake but you want to tone and stimulate collagen we recommend using Sunrise "apply night cream and use the cream during the day" Perlage from the botox-like action.

When to use

When the skin has loss of tone and elasticity.
When one wishes to donate vigor.
When the skin is very dry and dehydrated.

Improve:

Skin relaxation;
Oval face;
Dry and very dry skin;
Senescent skin.

Cosmetic product formulated in respect of biodiversity and eco-sustainability.
Formulated with natural and functional raw materials, included in the recommended percentage.

Nickel tested.
Dermatologically tested on sensitive skin.

Does not contain parabens.
Not tested on animals.

The product does not contain sun filters; for sun exposure, we recommend using sunscreen. 

Some slight color variation does not indicate a change in the product, but rather is a sign of its naturalness. Avoid leaving the product open and unused for long periods. Consume the product within six months of opening. Store in cool, dry places and away from light.

PAO: 6 MONTHS 

♺ Glass vase 100% recyclable.

For disposal, always check the guidelines of your municipality.

SUNRISE Sale

Firming, toning face cream

Available in over 100 selected pharmacies
  • Regular price €67,00
Packaging: 50 ml
€67,00
Developed for pharmacists,
chosen every day by those who love their skin
GLS Shipping 24/48h — Fast delivery throughout Italy Orders placed by 2:00 PM shipped the same day Free shipping on orders over €49 — No extra cost Pay in 3 interest-free installments at checkout
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Clear your doubts about this product

  • Certainly, Sunrise contains 3 patented actives, including one in particular: Liftonin xpert eco that works on the loss of tone of the tissues.

  • Certainly, Sunrise "it does not contain photosensitizing ingredients that would advise against daytime use."

  • Certain, Sunrise it is rich in antioxidants and pro-collagenic properties, helping to strengthen the dermis. It also contains Mimosa bark extract, known as the skin tree, which has strong reparative and anti-inflammatory power.

  • No, absolutely, you can use Sunrise in complete tranquility, even during the day and even exposing your face to the sun, remember to use a sunscreen as the last step of your beauty routine.

Customer Reviews

Based on 21 reviews
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TO
Antoinette

Excellent product, leaves the skin fresh and toned.

T
Tamara
there is a difference

Nothing to say costs but it works

THE
Laura Black
Fantastic

"Purchased this cream along with the Fill serum for plumping and tightening effect on the face, really excellent results even though I don't have many wrinkles, but it reduces them and gives a visible tightening effect!!!"

AND
Elisa Giacomini
Pleasant surprise

"Recommended by a cosmetologist, ALBA is the right cream for a paella in need of hydration. Excellent as the last step after retinol for the whole winter."

m
marta prestigiacomo
The skin really changes

I have very dry skin prone to expression wrinkles, and now with 40, I can also see the first small sagging. I searched and found this line of advanced cosmetics and wanted to try Alba. I must say it is wonderful, its creaminess when applying it and the feeling of firmness and smoothness that you get, in addition to the nourishment, is real!! So since I have found the firmness again, I will also order Perlage to try to eliminate/attenuate the small expression lines. You have created cosmetics for those who cannot have filler treatments like me. Thank you very much.

Recensioni in altre lingue

xxx

SUNRISE

€67,00
Results from clinical tests

An "in vivo" efficacy evaluation study was conducted on the Alba product with a group of 20 women. The test lasted 2 weeks and included an initial check (t0) to record the skin parameters of all participants and a final visit (t2 weeks) to assess any benefits provided by the product. Over the two weeks, all study participants carefully applied Alba twice a day to one half of the face, while applying a placebo product in the same manner to the other half.

Results

Alba has a firming effect in two weeks, with an average improvement of the R0 parameter up to -9.60%**

Feedback from those who tested it: absorption was found pleasant by 85% of participants, while 90% found both the sensation on the skin during application and the feeling of well-being and hydrated skin after application pleasant.

85% see firmer skin in 2 weeks*
Study conducted by Erichub, Spinoff of the University of Pavia
Week 0
Week 2
The efficacy assessment test included an instrumental evaluation of the skin's viscoelastic properties using a device that measures the vertical deformation of the skin induced by suction, providing an indicator of skin firmness (R0). Additionally, high-resolution 3D images of the face before and after product use were also acquired.

The instrumental study conducted on 20 women confirmed that Alba is capable of exerting a firming action – firming effect – in two weeks, with an average improvement of the R0 parameter of -2.90% and up to -9.60%. This result was confirmed by the statistical analysis performed, which, conversely, did not detect improvements after using the placebo. The image also shows the visual results after product use on one of the participants.
Additionally, the perception of the 20 women regarding the use of the product was investigated: the self-assessment test showed that Alba was well tolerated by all participants and that the product seems to make the skin more elastic, firm, and toned according to the opinion of 90%, 85%, and 85% of the study participants, respectively. The pleasantness of the product was also appreciated by those who tested it: 85% of participants found the absorption pleasant, while 90% found both the sensation on the skin during application and the feeling of well-being and hydrated skin after application pleasant. Investigating purchase intentions, 65% of participants stated they want to buy the product.
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