The sunscreen the customer buys without looking for it. From the counter to the pocket.
A format designed for impulse purchase: the size of a credit card, always carried along. Broad spectrum UVA/UVB SPF 50 protection, in 2 ml single doses.
The problem is not recommending sunscreen. It’s reminding the customer to use it.
The customer leaves unprotected not because they don’t want to use it, but because the traditional format was left at home. Exposure still happens: in the city, in the car, during an impromptu walk. The counter sunscreen solves exactly this moment.
of Italians declare they do not reapply sunscreen during the day. The main reason: not having it with them. A pocket-sized format eliminates the problem at its root.
Processing based on EDF data and dermatological literatureBecause it sells at the counter
It’s not a sunscreen to plan for. It’s the format that solves an immediate need, the moment the customer realizes they are unprotected.
Pocket-sized
The size of a credit card. Fits in a bag, pocket, car, wallet. Always with the customer, never forgotten at home.
Open in one gesture
Snap mechanism. A snap of the fingers and the product is ready. Zero waste, correct dosage for a single application, immediate use.
Impulse purchase
Affordable price, quick decision. Ideal near the checkout, service counter, or dermo department. Spontaneous sell-out without the need for consultation.
A concentrate of antioxidant botanicals.
Not just filters. SPF 50 protection is enhanced by a blend of plant extracts rich in polyphenols, vitamins, and soothing actives. Because protecting the skin from the sun also means defending it from daily oxidative stress.
Grape
Polyphenols and resveratrol. Powerful antioxidant, fights free radicals induced by UV rays.
Pomegranate
Ellagic acid, protects cellular DNA from photoinduced damage and supports skin repair.
Goji
Polysaccharides and carotenoids. Strengthens antioxidant defenses during prolonged exposure.
Ginger
Gingerols with anti-inflammatory action. Fights redness and irritation from sun exposure.
Boswellia
Soothing resinous extract. Calms the skin after a day of exposure, when immediate comfort is needed.
Photostable filtering system
Broad-spectrum UVA/UVB protection with latest generation filters, enriched with Mango Butter and Lecithin to support the skin barrier and Vitamin E + Ascorbyl Palmitate for enhanced antioxidant action.
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine · Ethylhexyl Triazone · Diethylamino Hydroxybenzoyl Hexyl Benzoate · Tocopherol · Ascorbyl Palmitate · Mangifera Indica Seed Butter · Lecithin
Full INCI
Aqua, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Diisobutyl Glutarate, Diisobutyl Succinate, Diisobutyl Adipate, C12-15 Alkyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Salicylate, Phenylbenzimidazole Sulfonic Acid, Polyglyceryl-6 Stearate, Polyglyceryl-6 Behenate, Ethylhexyl Triazone, Sodium Hydroxide, Glycerin, Cellulose, Cetearyl Alcohol, Glyceryl Monostearate, Mangifera Indica Seed Butter, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera Fruit Extract, Zingiber Officinale Root Extract, Boswellia Serrata Resin Extract, Tocopherol, Tocopheryl Acetate, Lecithin, Ascorbyl Palmitate, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Citric Acid, Sodium Benzoate, Potassium Sorbate, Butylene Glycol, Disodium EDTA, Parfum.
A display that works without needing explanation.
LeLang Single Dose is designed to fit naturally into the pharmacy layout. No training, no tied reordering, no complex management. The format speaks for itself.
- Flexible positioning: near the checkout, service counter, or dermo department. Display size: 16×10×20 cm.
- No consultation required: the customer understands the product independently. Sales occur without pharmacist intervention.
- Simple reorder: no minimum order, shipping within 48h nationwide.
- Long seasonality: daily sun protection, suitable all year round even in the city.
- Brand consistent with positioning: exclusively distributed in pharmacies and parapharmacies, not in large-scale retail.
The counter math
Fixed retail price at €2.30 per single dose. Each display sold generates a gross margin of over 40%.
Public price always fixed at € 2.30 per single dose. No restocking obligation. Conditions reserved for partner pharmacists.
Questions pharmacists ask us
Will customers look for it or do I need to actively recommend it?
Both, but the format is designed for spontaneous purchase. At a price of € 2.30, the decision is immediate: the customer sees the product, understands its usefulness, adds it to the purchase without needing explanation. It’s not a dermo department product to recommend, it’s an impulse purchase at the checkout counter.
Is it also distributed online or in mass retail?
No. LeLang is exclusively distributed in selected pharmacies and parapharmacies. On the e-commerce site, prices are deliberately higher than the pharmacy price to direct the final consumer to purchase in-store. No unfair competition in the channel.
Where is it positioned in the pharmacy?
The format works best near the checkout (impulse purchase), at the service counter, or at the entrance of the dermo department. The display is compact: 16 cm wide, 10 cm deep, 20 cm high. It doesn’t take up space, fits anywhere.
Is training needed for staff?
No. The product and display speak for themselves. Staff do not need to provide technical advice or describe ingredients. It’s a simple sale, like any over-the-counter product.
What kind of brand is LeLang?
Italian brand of functional dermocosmetics, distributed in over 100 pharmacies and parapharmacies throughout Italy. Italian production, formulations tested on sensitive skin, nickel tested. We are not in mass retail: the distribution channel aligns with the positioning of a modern pharmacy.
Place it in your pharmacy.
€ 132.48 + VAT for 1 display with 120 single doses
Public price € 2.30 per single dose · Potential turnover € 276