New face for LeLang

LeLang is the result of many splendid synergies that make women's skin shine with new beauty, thanks to products with refined formulations and the use of effective beauty routines.

Innovation, research, territory and natural raw materials inspire our daily work.

For these reasons, we have materialized through our corporate values a concept of beauty that goes beyond mere aesthetic dimensions and involves all areas of personal care, focusing first and foremost on rediscovering harmony with oneself, with one’s body, and one’s skin. 

Our brand wants to promote a completely new way of conceiving cosmetics, which thus becomes an ally for daily well-being through products based on scientific research and the study of the real needs of each person.

In particular, our laboratories have created the products of the Advance Line, dedicated to all conscious women who want to feel beautiful at any age and who know that the true elixir of beauty lies in lifestyle and a proper skin routine.

Finding a testimonial who could represent the essence of this project was not easy!

"Therefore, a few months ago we decided to organize a competition in the province of Cuneo, in order to select the new face of our Advance Line."

The participation was as warm as it was unexpected! Our offices received a great many applications, each truly unique and special, and this made the selection for the new testimonial particularly challenging.

"We would have liked to allow all the candidates to win, because each one represented with their own characteristics and resources a truly exclusive type of beauty."

"One among all, however, struck us with her contagious energy, her innate brightness, and her most immediate distinguishing feature: the smile."

Simona distinguished herself right from the start for her authenticity, charisma, and strong predisposition towards sociality: her essence has been an inspiration for our team, which has thus decided to elect her as Brand Ambassador.

Mother of two boys, Simona works in a bank but always carries with her the passion for dance, particularly for flamenco, and like many, she has decided to participate in our contest through social media.

"It was a beautiful experience, I felt like the protagonist for a day!" she recounts during her interview, "I met many inspiring people and had the honor of being a testimonial for an exceptional brand"

"She is proof that being beautiful no longer solely coincides with a model of outward appearance, but what truly makes a woman attractive is her overall state of well-being."

To love ourselves and feel beautiful always, we can also rely on the valuable help of products better suited to our personal needs. Choosing the right treatments will help us love ourselves, promoting not only the well-being of our skin but also of our mind.

And that is exactly what Simona advises us: “I personally always dedicate at least ten minutes of my day to taking care of myself; my skin needs deep hydration and for this reason, I have chosen the products from the Antiage Advance Line, which I apply morning and evening for an amazing result.”

"Of course, all women can feel beautiful like Simona! The lines and products of LeLang are created to give all of them positivity, energy, and confidence, because they are made from a perfect balance between science and nature."

"In order to celebrate and thank all the participants of the contest, who enthusiastically and ironically took part in this beauty challenge, LeLang has decided to offer an exclusive gift to each of them."

At their trusted pharmacy, all the competitors were able to pick up a special surprise that we hope will enhance and further value their skin.

Daily well-being is a fundamental need for all of us, and Lelang wants to promote it with the help of the most innovative technologies and the natural richness of its Langhe Piemontesi.