A study was conducted on the product Alba to evaluate its effectiveness "in vivo" on a group of 20 women. The test lasted 2 weeks and included an initial assessment (t0) to acquire the skin parameters of all the subjects involved and a final visit (t2 weeks) to detect any benefits provided by the product. During the two weeks, all participants in the study took care to apply Alba twice a day on one half of their face while applying a placebo product in the same manner on the other half.

The effectiveness assessment test included an instrumental evaluation of the visco-elastic properties of the skin using a device that measures the vertical deformation of the skin induced by suction, thus providing an indicator of skin firmness (R0). In addition, high-resolution 3D images of the face were also acquired before and after the use of the product.

The instrumental study conducted on 20 women confirmed that Alba is capable of exerting a compacting action – firming effect – in two weeks, with an average improvement of the R0 parameter of -2.90% and up to -9.60%. This data was confirmed by the statistical analysis performed, which, on the contrary, did not show improvements after the use of the placebo. From the image, the visual results after the use of the product on one of the participants can also be appreciated.

In addition, the perception of the 20 women regarding the use of the product was also investigated: from the self-assessment test, it emerged that Alba was well tolerated by all participants and that the product seems to make the skin more elastic, firm, and toned according to the opinions of 90%, 85%, and 85% of the study participants, respectively. The pleasantness of the product also met with the approval of those who tested it: absorption was considered pleasant by 85% of the participants while 90% find both the sensation on the skin during application and the feeling of well-being and hydrated skin after application pleasant. Investigating purchase intentions, 65% of the participants claim they want to buy the product.

 RESULTS

The favor of those who tested it: absorption was considered pleasant by 85% of participants, while 90% find both the sensation on the skin during application and the feeling of well-being and hydrated skin after application pleasant.