Discover LeLang · The founder
Elisa Avalle
Founder and CEO of LeLang Skin Care, specializing in dermocosmetics.
LeLang wasn’t born from a cosmetic trend. It was born from a forest.
Elisa Avalle is the founder and CEO of LeLang Skin Care, an Italian brand born in the Langhe from the meeting of formulation research, dermocosmetic expertise, pharmacy culture, and care for the local area. She completed a Master’s in Dermocosmetology at Fundació IL3 – Universitat de Barcelona and leads the research and development of the formulas, while also serving as the company’s scientific and educational voice.
She develops cosmetic protocols, trains partner pharmacists, creates scientific content for the LeLang magazine, and provides skincare consultations for clients.
They’re talking about us
Origins
The forest where LeLang began
Next to LeLang’s headquarters lies the forest created and cared for over the years by Francesco Avalle, Elisa’s father.
The LeLang forest, next to the company headquarters.
Today, the forest covers approximately 40 hectares, but the project is not complete: it continues to expand year after year through the acquisition of new land, planting, and protection of existing areas.
Francesco Avalle devoted an important part of his life to creating this ecosystem, with the aim of restoring oxygen to the land, providing shelter for local wildlife, and leaving future generations a natural space to protect. LeLang was born from this family legacy.
The project’s first steps took shape through research into the extraction and cosmetic use of Vitis vinifera, a plant emblematic of the Langhe. That initial research grew into a complete brand, bringing together naturally derived active ingredients, biotechnology, and skin knowledge. The story is told on the Our Forest page.
For Elisa, the forest is not a backdrop to use in the brand’s communications. It is the origin of LeLang and, at the same time, a personal and entrepreneurial responsibility: the company’s growth must contribute to protecting and expanding the forest.
Education
Specialization in dermocosmetics
Master’s in DermocosmetologyFundació IL3 – Universitat de Barcelona · Spain’s top university, QS Europe University Rankings 2026
An advanced university specialization program designed in accordance with the directives of the European Higher Education Area, dedicated to the study of cosmetic products: from composition to mechanisms of action, safety and regulation, and application criteria. The Master’s program allowed Elisa to explore in depth:
- the structure, functions, and types of skin;
- cosmetic ingredients and their mechanisms of action;
- the safety and regulation of cosmetic products;
- hydration and skin barrier protection;
- photoprotection;
- skin aging;
- pigmentation disorders;
- anti-aging and depigmenting active ingredients;
- body and scalp care;
- the development of dermocosmetic protocols.
Her areas of expertise include dermocosmetics, cosmetic formulation, the study of active ingredients, the development of protocols, and scientific communication applied to skincare. They do not include the diagnosis or treatment of skin conditions, which remain the responsibility of a doctor or dermatologist.
The method
How LeLang formulas are created
LeLang formulations are developed in-house. Every new product starts with a specific cosmetic need identified by Elisa: dehydration, sensitivity, impaired skin barrier, loss of elasticity, blemishes, spots, oxidative stress, or visible signs of aging.
Elisa develops the initial formula concept: she studies and selects functional active ingredients, assesses their synergies, and defines the cosmetic result and sensory characteristics. The project is then developed together with the chemists, formulators, and pharmacists who work with LeLang, and she evaluates the prototypes and approves the final product.
LeLang retains ownership of the ideation, formulation design, and product direction.
Discover our efficacyThe philosophy
Functional cosmetics according to Elisa
The principle behind the LeLang catalog is functional cosmetics: start with what the skin really needs, not the ingredient that’s most popular on social media.
Functionality
Active ingredients chosen for their function, the available documentation, and the concentrations used, never in minimal amounts just to appear on the label.
Simplicity
No ten-step routines: targeted products, included in simple protocols that are sustainable over time.
Transparency
Say what a cosmetic product can do, but also what it cannot. Information before promises.
“Skincare is a personal journey and cannot be the same for everyone. I believe in keeping it simple: a few carefully chosen products, thoughtfully formulated and used consistently.”
Elisa Avalle · FounderDistribution
Why LeLang chose the pharmacy
For Elisa, pharmacists play a vital role in dermocosmetics: they are professionals who are close to people, able to listen and guide them toward suitable products and protocols, away from impulse purchases and unreliable trends.
That’s why LeLang invests in training its pharmacy partners, providing in-depth information on active ingredients, technical and educational materials, and protocols tailored to different skin concerns. Its relationship with pharmacies and parapharmacies has transformed LeLang from a project born in the Langhe into a brand recognized throughout Italy.
Education
The scientific voice of LeLang
Elisa writes in-depth features for LeLang magazine, ingredient profiles, cosmetic glossaries, and protocols for different skin concerns. L’s goal is to make complex topics easy to understand, distinguishing research-backed information from exaggerated claims.
Articles cite sources in full at the end of the text, including authors, journal, and year. Product claims follow the criteria set out in Regulation (EU) No 655/2013, and covers created with the support of artificial intelligence are always identified in a note.
The content is for informational purposes and does not replace a medical diagnosis or treatment. If you have a medical condition or persistent skin changes, consult a dermatologist.
The milestones
How the project began
LeLang grew out of a journey that began in 2018, when Elisa started a collaboration focused on studying and extracting Vitis vinifera for the cosmetics industry. This initial experience sparked her interest in dermocosmetic formulation and in developing functional products based on research and the careful selection of actives.
- 2018Begins collaboration on the study and extraction of actives derived from Vitis vinifera, for use in the cosmetics industry.
- 2019Begins her studies in dermocosmetic formulation, exploring the properties of natural and biotechnological actives and their use in formulations.
- 2020Opens the formulation and research lab, where the first formulas that will give rise to LeLang Skin Care begin to take shape.
- 2021Establishes the company and develops the LeLang Skin Care business project, defining its identity, formulation philosophy, and professional positioning.
- 2022Officially launches the LeLang line in pharmacies and parapharmacies and begins distributing the brand through the professional channel.
- 2023Completes a specialization in dermocosmetics at the University of Barcelona, consolidating her scientific and formulation expertise.
- TodayLeads the growth and expansion of LeLang Skin Care, developing new business opportunities and strengthening the brand’s positioning.
Press coverage
Elisa Avalle in the media
I’ve lost weight, but my face looks hollow: is a cream enough?
Elisa asked about so-called “Ozempic face”: when considering a cosmetic designed for people on GLP-1 therapy, ask who it was tested on and which parameter was actually measured.
Retinol, new EU rules: what’s changing for anti-wrinkle creams
Interview with Elisa about Regulation (EU) 2024/996: the new limits for retinol, the 2027 deadlines, and how to identify a compliant cream.
When cosmetics become biotechnology: an interview with Elisa Avalle
Biomimetic peptides, fermentation-derived actives and plant cells grown in vitro: what changes when an active ingredient is developed in a lab.
Does it cost €8 or €80? Your skin can’t read the price: what a good moisturizer really needs
Elisa asked what really matters in a moisturizer: its formula and your skin type, not the price on the package.
Elisa Avalle’s entrepreneurial journey
A feature on Elisa Avalle’s entrepreneurial journey and the growth of LeLang Skin Care.
Neurocosmetics: new skincare products that are good for the mind, too
Elisa consulted as a source on the connection between skin and the nervous system.
A profile of the founder
Functional cosmetics, the pharmacy channel and the brand’s growth in Italy.
LeLang launches its body care line
The birth of LeLang, the family forest and a vision that brings together nature, cosmetics and wellness.
LeLang Skin Care: a love story between nature and science
Cosmetic research, local heritage, biodiversity and business.
LeLang products and projects have also been featured by: Il Sole 24 Ore · Il Fatto Quotidiano · Vanity Fair · Amica · Grazia · Donna Moderna · Cosmopolitan · Harper’s Bazaar · Panorama · Style Magazine, Corriere della Sera · MANINTOWN · JunGlam · MyLuxury
View the full press coverage. The brand’s story can be found on the Our story page.
Discover LeLang
Keep discovering us
Science. Nature. Results.
Let’s talk about your skin
Every week, Elisa sets aside a few free appointments for those who want to better understand their skin’s needs and build a simpler, more mindful routine.
15 minutes · no purchase required · does not replace a dermatology appointment
Book your free consultation