PRESS REVIEW

From the earth for beauty: natural cosmetics between sustainability and territorial identity

In the article published by Pambianco Beauty, the evolution of natural cosmetics is described as a concrete response to the growing demand for sustainability, effectiveness, and authenticity. Among the brands mentioned stands out LeLang Skincare, founded by Elisa Avalle in 2020 and inspired by the Piedmont Langhe. The magazine highlights the brand's vision: combining scientific innovation with local biodiversity, transforming fruits, flowers, and plants from a centuries-old forest in Cherasco into advanced dermocosmetic treatments.

"We are born from a great love for unspoiled nature," says Elisa Avalle, CEO of LeLang. The article emphasizes the pioneering role of the brand in reinventing the concept of “natural” thanks to innovative patents, certified formulations, and a mission rooted in the defense of biodiversity.

https://www.elle.com/it/bellezza-beauty/viso/a38447189/aurora-ramazzotti-senza-trucco-foto/