LeLang Skin Care Golf Tournament

A tribute to the Langhe, between sport and beauty

On Sunday, July 2, 2023, the 1st LeLang Skincare Golf Tournament was held at the Cherasco Golf Club, accompanied by a beauty event reserved for pharmacists and the press: a facial treatment and a conversation with founder Elisa Avalle, offering a closer look at a brand created as an explicit tribute to its home territory.

LeLang Skincare, the perfect combination of science and nature in the service of beauty, is a tribute through its approach to cosmetics to Made in Italy and, above all, to the land that inspired its name.

The Langhe are famous for their wineries and delicacies, but they are also home to numerous native plant species that are valuable for the skin.

Thanks to naturally sourced ingredients extracted from plants grown in a 52-hectare forest on the outskirts of Cherasco, in the province of Cuneo and about twenty kilometers from Alba — the city to which an antioxidant face cream is dedicated — LeLang creates functional products with active ingredients tested for efficacy and distributed through pharmacies and parapharmacies.

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Rigor in research, care for the environment, and the enhancement of the local area are the messages LeLang promotes: not only to support local resources, but also to support businesses in the area and guarantee quality.

That first edition led to an ongoing partnership with the world of golf: today, LeLang products are available in the pro shops of golf clubs, including SPF 50 sunscreen designed for those who spend many hours outdoors.

You can learn more about the brand’s story and the work of its founder on the page dedicated to Elisa Avalle, or find LeLang products at partner pharmacies throughout Italy.