AUCTION MAGAZINE
THE FOUNDER’S VOICE
di Elisa Avalle, founder di LeLang e specialista in dermocosmetica
On August 9, the first new sunscreen filter since the late 1990s came into effect in the United States. We have been using it in Europe for some time, and it is already included in LeLang’s single-dose product. What changes, and why are the limits different?
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Between October and December, cosmetics are discounted more than almost any other category. How to understand a discount, what goes into the price of a cream, and how we put together LeLang Black Friday.
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Photobiomodulation has a solid scientific basis, but at-home LED masks deliver far less energy than professional systems and often fail to state the two parameters that matter. What the studies say and how to choose.
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For years, the cosmetics industry has used weight as a language of prestige. The new European regulation requires weight and volume to be justified. What does packaging really do, and why isn’t making it lighter automatically better?
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Anti-aging routines starting as early as age seven, very young micro-influencers, and compulsive shopping. What do the AGCM investigation from March 2026 and the study published in Pediatrics say, and what does young skin really need?
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