LeLang is the result of many synergies: products with carefully researched formulations and effective beauty routines, designed to make your skin glow with renewed beauty.
Innovation, research, our region, and natural ingredients inspire our work every day.
For these reasons, we have built a concept of beauty around our company values that goes beyond the purely aesthetic dimension and encompasses every aspect of personal care, starting with rediscovering harmony with ourselves, our bodies, and our skin.
Our brand promotes a different way of viewing cosmetics, making them an ally of everyday well-being through products based on scientific research and the study of each person’s real needs.
The search for a new face
In particular, our laboratories created the products in the Advance Line, dedicated to all women who want to feel good at any age and who know that the true beauty elixir lies in their lifestyle and in a skincare routine tailored to their needs.
Finding a testimonial who embodied the essence of this project was not easy. A few months ago, we therefore organized a competition in the province of Cuneo to select the new face of the Advance Line.
The response was as enthusiastic as it was unexpected: we received a great many applications, each truly unique, making the selection particularly difficult.
We would have liked to reward all the candidates, because each one represented a different kind of beauty through her own unique qualities.
Simona, our Brand Ambassador
One candidate, however, stood out to us with her contagious energy, innate brightness, and most immediate trait: her smile.
Simona stood out from the very beginning for her authenticity, charisma, and natural sociability. Her essence inspired our team, which decided to appoint her Brand Ambassador.
A mother of two boys, Simona works at a bank but always carries her passion for dance with her—especially flamenco—and decided to enter our contest through social media.
“It was a wonderful experience; I felt like the star for a day,” she says during her interview. “I met so many inspiring people and had the honor of being a testimonial for an exceptional brand.”
She is proof that being beautiful does not simply coincide with a model of outward appearance: what truly makes a person attractive is their overall state of well-being.
Taking care of yourself every day
To show ourselves some love, we can also rely on products suited to our needs. Choosing the right treatments helps us love ourselves while promoting the well-being not only of our skin but also of our minds—a connection explored by neurocosmetics.
And that is exactly what Simona recommends: “Personally, I always dedicate at least ten minutes of my day to taking care of myself. My skin needs deep hydration, which is why I chose the Advance Anti-Age Line products, which I apply morning and evening.”
LeLang’s lines and products are created to convey positivity, energy, and confidence, as they are developed by seeking a balance between science and nature.
To celebrate and thank all the competition participants, who took on this beauty challenge with enthusiasm and a sense of humor, LeLang offered each of them an exclusive gift, which they could collect from their trusted pharmacy.
Everyday well-being is a fundamental need, and LeLang aims to promote it with the help of research and the natural richness of its Piedmontese Langhe.
You can also find LeLang products at partner pharmacies throughout Italy.
15-Minute Free Consultation with the Founder
Want to find out which line is right for your skin? Book a free virtual skincare consultation with Elisa Avalle, founder of LeLang.
