New face for LeLang

LeLang is the result of many synergies: products with sophisticated formulations and effective beauty routines, designed to make skin radiate with renewed beauty.

Innovation, research, our region and natural ingredients inspire our work every day.

For these reasons, we have built a concept of beauty around our corporate values that goes beyond the purely aesthetic dimension and encompasses every aspect of personal care, starting with rediscovering harmony with ourselves, our bodies and our skin.

Our brand promotes a different way of viewing cosmetics, turning them into an ally of daily well-being through products based on scientific research and the study of each person's actual needs.

The search for a new face

In particular, our laboratories developed the products in the Advance Line, dedicated to all women who want to feel good at any age and understand that the true elixir of beauty lies in their lifestyle and in skincare tailored to their needs.

Finding a testimonial who could represent the essence of this project was not easy. A few months ago, we therefore organized a competition in the province of Cuneo to select the new face of the Advance Line.

Participation was as enthusiastic as it was unexpected: we received a great many applications, each truly unique, which made the selection particularly difficult.

We would have liked to reward all the candidates, because each one represented a different kind of beauty through her individual qualities.

Simona, our Brand Ambassador

One candidate in particular impressed us with her infectious energy, innate radiance and most immediate quality: her smile.

Simona stood out from the very beginning for her authenticity, charisma and natural sociability: her essence inspired our team, who decided to appoint her Brand Ambassador.

A mother of two, Simona works at a bank but always carries with her a passion for dance, particularly flamenco, and decided to enter our contest through social media.

“It was a wonderful experience; I felt like the star for a day,” she says during her interview. “I met so many inspiring people and had the honor of being a testimonial for an exceptional brand.”

She is proof that being beautiful does not simply mean conforming to a standard of outward appearance: what truly makes a person attractive is their overall state of well-being.

Taking care of yourself every day

To show ourselves some love, we can also rely on products suited to our needs. Choosing the right treatments helps us love ourselves, promoting the well-being not only of our skin but also of our minds — a connection explored by neurocosmetics.

And that is exactly what Simona recommends: “Personally, I always dedicate at least ten minutes of my day to taking care of myself; my skin needs deep hydration, which is why I chose the Advance Anti-Aging Line products, which I apply morning and evening.”

LeLang's lines and products are created to convey positivity, energy and confidence, as they are developed by seeking a balance between science and nature.

To celebrate and thank all the competition participants, who enthusiastically and humorously took on this beauty challenge, LeLang offered each of them an exclusive gift, available for collection at their trusted pharmacy.

Daily well-being is a fundamental need, and LeLang aims to promote it with the help of research and the natural richness of the Piedmontese Langhe.

You can also find LeLang products at partner pharmacies throughout Italy.