THE FOUNDER’S VOICE

From China to South Korea, elf ears promise a smaller-looking face. The principle is perceptual, not anatomical: they change the frame, not the structure. Tape, fillers, and surgery are not the same thing.

Europe has indicated a safety threshold for CBD in cosmetics: 0.19%. But a scientific opinion is not a law, and safety is not efficacy: what really changes and what does not.

Skin longevity describes a valid principle: skin quality over time depends on daily prevention. The problem is what gets included in it, and what evidence supports it.

Cloud skin replaces the glass skin effect with a soft, diffused complexion. Where the trend really comes from, why it isn’t as new as it seems, how to achieve it without buying anything, and who it suits.

Dermocosmetico non è una categoria di legge. Cosa distingue davvero la dermocosmesi italiana in farmacia e parafarmacia: la formula, la dose degli attivi, i test e il consiglio al banco.

Tremella, reishi, and chaga have entered the skincare world, and launches are growing by 14% a year. But “contains mushrooms” says about as much as “contains plants”: which species have evidence, which don’t, and what’s already in our formulas.

On August 9, the first new sunscreen filter since the late 1990s came into effect in the United States. We have been using it in Europe for some time, and it is already included in LeLang’s single-dose product. What changes, and why are the limits different?