AUCTION MAGAZINE

THE FOUNDER’S VOICE

di Elisa Avalle, founder di LeLang e specialista in dermocosmetica

Sugar-derived squalane: why it’s better, but not for your skin
Shark, olives, or fermented sugars: squalane is exactly the same molecule. The biotechnological route is the best, but because of supply chain and purity considerations—not because of what it does to the skin.
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Black Friday: how to spot an honest discount on cosmetics
Between October and December, cosmetics are discounted more than almost any other category. How to understand a discount, what goes into the price of a cream, and how we put together LeLang Black Friday.
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Nutricosmetics: the word the law doesn’t recognize
Nutricosmetics and beauty from within are not legal categories: a supplement for the skin remains a food. What does this mean in terms of notification, authorized claims, and controls, and how do you read a label?
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Tranexamic acid: why it works on melasma and its limitations
Tranexamic acid was originally developed as an anti-bleeding medication and works on dark spots differently from traditional brightening agents: it doesn’t block pigment production; it reduces the signal that triggers it.
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J-beauty versus the 10-step routine: why the number is the wrong metric
Korean women did not perform an average of ten steps every evening, and Japanese women do not necessarily perform three: these are two narratives created for the Western market. What is really worth copying from the Japanese approach.
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Beta-glucan: why it is not a substitute for hyaluronic acid
Beta-glucan is being presented as the new hyaluronic acid. In reality, it is a polysaccharide that works on the skin’s surface and its reactivity: it does something else, so the comparison is misleading.
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GHK-Cu, the copper peptide: what it does and what it shouldn’t be used with
GHK-Cu is a copper-bound tripeptide with interesting biological properties. The issue is not whether it works, but that it is often applied alongside something that neutralizes it: the sequence matters.
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Give skincare as a gift without getting it wrong: why a routine beats a gift set
A set is built around a box, a protocol around a problem. Why the order of the products matters more than their number, what happens to the PAO, and how to choose the right skincare set.
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