At some point, everyone has to come to terms with wrinkles. At LeLang, we don’t like talking about anti-ageing: ours is a pro-age philosophy, meaning we accompany the skin along its journey, work with it and treat it to minimise the signs of time without erasing its expressiveness.
If you’re starting from scratch, we recommend beginning with the practical guide to men's skincare, where you’ll find the basics of a daily routine.
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When to start
Many men only think about anti-ageing when the signs become obvious. But the skin records everything: sun, stress, too little sleep, frequent shaving and smog leave their mark, and the face often looks duller even before pronounced wrinkles appear. If a greyish complexion is the first sign you notice, the specific guidance can be found in the guide to dull skin in men.
The first signs aren’t deep wrinkles. They’re subtler details: less radiant skin, an uneven complexion, lines that appear mainly when you’re tired, a more marked eye area, and a less firm-looking face.
If you notice in the mirror that your skin has lost its freshness, that’s already a good time to start. Anti-ageing works best when it stays close to prevention: the earlier you start, the easier it is to maintain balance over time.
How to set up your routine
There are only a few steps that really matter. You need a gentle cleanse that cleanses without stripping the skin - especially if your face is reactive; you’ll find everything you need to know about this in the guide on how to soothe your skin after shaving. Then, ingredients that protect against oxidative stress and support firmness and elasticity. Finally, sun protection, the most important step for preventing photoageing.
Many people think anti-ageing means heavy products. In reality, the best results come from lightweight formulas used consistently: if you like a product and it absorbs well, you’ll actually use it.
If your skin is oily or prone to imperfections, it’s best to bring it back into balance first: you’ll find the strategy in the guide to a routine for acne-prone and oily men's skin.
The ingredients that matter
- Antioxidants, which counter oxidative stress, one of the main factors in premature aging;
- Peptides, useful for supporting firmness and tone;
- Hyaluronic acid, to maintain hydration and a more relaxed-looking appearance;
- Vitamin C, when the skin looks dull or uneven.
You do not need to use them all together: consistency matters more than accumulation. For details on each active ingredient, see the guide to essential ingredients.
The antioxidant serum
It is the step with the best effort-to-result ratio. Ferulic + HA Serum has a lightweight texture that absorbs immediately.
FERULIC + HA SERUM Vitamin C and ferulic acid face serum Antioxidant and tone-evening, with dual hyaluronic acid. Helps prevent dark sp... Discover FERULIC + HA SERUM
It contains ferulic acid, which stabilizes vitamin C and enhances its photoprotective effect, as well as arginine and stabilized vitamin C to support collagen synthesis.
When it comes to arginine, precision matters, because on men's skin it is the most useful detail: applied to the skin, it does not generically "nourish" it, but is the precursor from which the body synthesizes urea, one of the components that keep the stratum corneum hydrated. In a 2004 study, four weeks of application increased its content in the skin. On a face shaved frequently, where the barrier is stressed every two or three days, it is exactly the kind of support needed.
It is a sensible choice especially in the morning, before sun protection: the two products work synergistically because filters reduce radiation and antioxidants manage the radicals that still form.
The peptide treatment
If you're looking for something more targeted at existing signs of aging, Multipeptide Lift Formula is the key product.
MULTI PEPTIDE LIFT FORMULA - BOTOXIL TECHNOLOGY Anti-wrinkle face serum with Botoxil Technology® Two biomimetic peptides for expression lines, biotechnological resve... Discover MULTI PEPTIDE LIFT FORMULA - BOTOXIL TECHNOLOGY
Peptides are interesting because they speak a language close to that of the skin: they act as cellular signals without overloading it. The formula combines Acetyl Hexapeptide-8, which acts on expression lines by modulating muscle contraction, with Acetyl Hexapeptide-1, hyaluronic acid, and a marine exopolysaccharide that supports endogenous production.
It is the right product to become your evening staple, after cleansing.
The eye contour
It is one of the first areas where signs of tiredness and loss of firmness become noticeable. When the eye area shows signs of aging, it immediately changes the perception of the entire face.
FORMULA EYES DUO PEPTIDE Anti-wrinkle eye contour serum for puffiness and dark circles Fragrance-free peptide booster: apply first, before you... Discover FORMULA EYES DUO PEPTIDE
Here too, consistency matters more than quantity. For the complete treatment, see the men's eye contour guide.
Sun protection
It is the step that determines the quality of your skin over time more than any other. The sun is the main factor in skin aging, even when you don't feel hot or see any redness.
SPOT DEFENCE 50 SPF SPF 50 anti-dark-spot facial sunscreen serum With encapsulated vitamin C, plant glycogen and postbiotic ferments, for... Discover SPOT DEFENCE 50 SPF
Apply it every morning as the final step. The fluid texture absorbs quickly, and it also comes in a pocket-sized format for those on the go.
Face Sunscreen SPF 50 Pocket Size, Travel Size (5 pcs) Pocket-sized SPF 50 facial sunscreen in single doses The problem isn’t applying sunscreen. It’s reapplying it. Smalle... Discover Face Sunscreen SPF 50 Pocket Size, Travel Size (5 pcs)
Sun protection isn't a summer-only product: it's the step that preserves the results achieved with the rest of your routine. Without it, the active ingredients applied in the evening work to repair damage that you continue to accumulate every day.
If you're often on the move, the essential travel skincare routine.
The routine at a glance
In the morning:
- Gentle cleansing;
- Antioxidant serum;
- Eye contour treatment, if you use one;
- Sun protection.
In the evening:
- Cleansing;
- Peptide treatment;
- Eye contour.
The simpler the routine, the more likely you are to stick to it.
Frequently asked questions
At what age should a man start using anti-aging products?
The general recommendation is around age 30, when cell turnover slows and collagen production begins to decline by about 1% per year. But age isn't the useful criterion: sun protection is, and it should have been used from the start, along with adding an antioxidant when you notice that your complexion is less even. Starting at 25 with two products is more effective than starting at 45 with six.
Is retinol suitable for men's skin?
Yes, and it is the active ingredient with the strongest evidence for cell renewal, but there is one specific variable: shaving. Retinol temporarily thins the stratum corneum and makes the skin more reactive to the blade. It should be introduced gradually, two evenings a week, never on the evening you shaved, and always with sun protection in the morning. If the skin is already sensitive, peptides and vitamin C deliver slower results but without an adjustment period.
How long does it take to see results?
For brightness and an even complexion, four to six weeks are generally enough. For firmness and expression lines, two or three months of consistent use are needed, because the process works on the renewal of the dermal matrix, which has its own biological timeline. Anyone who evaluates a product after two weeks isn't giving it enough time to do what it was formulated to do.
Why does men's skin seem to age later?
Because it is generally thicker and richer in collagen, and the loss progresses more gradually rather than with the sharp decline associated with menopause. The downside is that, when signs appear, they tend to be deeper and more pronounced, and therefore more difficult to reduce. This is precisely why prevention delivers more for men's skin than correction.
In conclusion
You don't need to do everything, you need to do the right things well: cleanse your skin respectfully, support it with targeted ingredients, protect it from the sun and don't forget the eye area.
You can find LeLang products on the website and at partner pharmacies throughout Italy. An pro-age routine isn't meant to transform you: it's meant to help your skin look its best.
On the website: men's skincare · arginine · peptides · men's eye contour.
15-Minute Free Consultation with the Founder
Not sure which product to start with or whether the routine you're following makes sense for your skin? Book a free virtual skincare consultation with Elisa Avalle, founder of LeLang.

