The kudzu is the root extract of Pueraria lobata, a climbing legume native to East Asia. It belongs to the family of plant-based antioxidants and is among the richest known sources of isoflavones.
The characteristic molecule is puerarin, alongside daidzein and genistein. These are phenolic compounds with a marked ability to neutralize free radicals, and their molecular structure gives them a particular affinity for mature skin tissues. On the skin, this translates into support for a firmer appearance and a more even complexion.
It is suitable for mature skin and skin going through phases of change, when the surface appears thinner and less radiant. It is used morning and evening in serums and creams; like all antioxidants, it builds results over time, with noticeable changes after six to eight weeks.
It pairs well with hydrating active ingredients andthermal water, with which it shares an affinity for skin that calls for gentleness together with an anti-aging action. It is an ingredient that works well in formulas designed for prolonged daily use, where consistency matters more than intensity.
On our blog, you can find an in-depth look at kudzu and how it works on the skin.